Executive Education at The University of Chicago Booth School of Business

The Program
Faculty
Location and Accommodation

Strategic Marketing

Strategic marketing involves which customers your organization should serve, which products and services it should offer them, and how. This session is intended to describe the philosophy that underlies the proper practice of marketing. It will also develop an analytical framework for these decisions that permits managers to maximize their organization’s return on marketing expenditures.

Topics include:

Developing market place position not readily duplicated by competitors
Marketing strategy and the firm's distinctive skills and resources
Understanding why the best plans go awry
Management misunderstanding and misapplication of marketing strategy
Combating organizational resistance

Strategic Marketing Program Faculty

Ann McGill

Ann McGill joined the Chicago faculty in 1997. She teaches MBA level classes in marketing management and a doctoral level marketing workshop. Professor McGill is the 2005 recipient of the prestigious McKinsey Award for Excellence in Teaching. Her research focuses on consumer decision making, in particular, causal explanations, evaluation of shared (versus individual) consumption experiences, effects of freedom of choice on the evaluation of alternatives, the use of imagery in product choice, and the causes and effects of product anthropomorphism.
Complete biography

Location

The University of Chicago Booth School of Business
Woolgate Exchange
25 Basinghall Street
London
EC2V 5HA
United Kingdom
Tel: +44 (0)207 070 2200
Fax: +44 (0)207 070 2250
europe.inquiries@ChicagoBooth.edu

The Europe Campus is in London in the Woolgate Exchange Building, in the city’s main financial district, a 5 minute walk from Bank and Moorgate tube stations, close to the Bank of England. A city of central importance to Europe and the global economy, London offers many opportunities to partner with corporate supporters and to foster connections with thousands of Chicago Booth alumni living in the EMEA region.

Accommodation

The University of Chicago Booth School of Business reserves a block of rooms at various hotels in close proximity to the campus. Single or double rooms are available at a discounted rate. For details of other recommended hotels, please consult our hotel list.